VW China in Dresden Factory

Brand conference & Dinershow

Client: DVP Asia Eventmarketing
Partner: ADDIKT
Year: 2014
Work long: Motion graphics, live communication content, songwriting, music production, sound design, on site production, event video production

Volkswagen China held a special National Partner Conference in Dresden – home of the ‘Gläserne Manufaktur. DVP Asia was responsible for creating and organizing an exclusive business meeting in the factory where the VW Phaeton is produced. The night’s theme was ‘The Power of the Partnership, Our Journey to Success’, which – as a logo – was translated to the infinity symbol. The day comprised a series of breakout sessions followed by a chic gala dinner.

We created screen content for live communication, brand films, visuals that were projected on the sphere during the dance performance as well as all music that could be heard at the event, including the live performance songs.