VW Group China Medianight
Car show & Press conference
Client: DVP Asia
Work: Edit & animation of all storytelling brand video’s, songwriting, all music production & sound design, on site production, registration edit
Volkswagen Group China organized a big press show in Guangzhou to launch their newest models. All the best pieces were displayed in a thirty minute show and the story of Volkswagen Group and 9 very different brands was told. From Skoda to Bentley and from Volkswagen to Lamborghini.
The South China zone is known to be one of the country’s most important regions and the Chinese media, investors and the Group management were going to be present. Therefore it was clear that the Volkswagen AG showcase – set to take place prior to the Guangzhou – had to be an extravagant show.
In chronological order – we created the following:
– On screen welcome messages during the walk-in
– The countdown and actual start of the evening, introducing all the brands and the event theme: ‘Creating the future together’;
– The groupfilm, telling the story of the VW group in China and introducing the main speaker, member of the Board of Management of Volkswagen AG with responsibility for ‘China’: Dr Heizmann;
– Music for all films and the actual show, in which all 9 brands were given their own sound. The Addikt guys created animations for the LED floor and screens
– The theme song which also served as grand finale. We recorded and performed this track with Adlicious, the trio you may remember as runners-up in the fourth edition of the Dutch X Factor.
ADDIKT – LED floor and wall animation
Bigvis – Stage design
Profac – Technical production
Jaap Bosman – Event registration