VW Beetle 3-sec Billboard

Product launch

Client: Volkswagen Nederland
Partner: DDB Tribal Berlin, Company & Company, B-wave
Year: 2011
Work long: Creative direction, production, film recording, edit, color grading & audio mix

It took a mere three seconds to fall in love. That’s how we created the world’s first three second billboard to introduce the 21st Century Beetle. DDB Germany came up with a general concept for the flash mob. We further developed the concept for Volkswagen Netherlands. The film was directed by us and shot in Amsterdam. There passers-by got to see the very first Dutch 21st Century Beetle!